Taha Dharamsi

Publisher of tahadharamsi.com

Why everyone should understand business strategy

Strategy / 6 minutes of reading

The best way to learn business is building a business When talking to many mid-level Digital Marketing “professionals”, one thing is clear, a good number don’t understand how businesses operate. It could be the problem caused by “specialization”. Historically, the Brand Manager was the Marketing professional that understood the whole business or atleast good brand managers understood that. As the …

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The new news model and saving the journalist.

Media / 6 minutes of reading

Working for a traditional media company often has one thinking, did I choose the most challenging industry to work in? The one thing that is not dead is the need for good journalism. I know A.G Sulzberger, publisher of the New York Times does not like using content and journalism interchangeably. Fair point. Journalism is a content genre, a very …

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Why I spent over $500 on Starbucks this summer

Strategy / 5 minutes of reading

As I sat down to add how much I spent this quarter, I was shocked at my second highest recurring expense. Starbuck Coffee☕ I have tried most of the drinks on the menu. I plan on discussing how Starbucks uses it’s CRM, digital, loyalty, experiential marketing, and rewards strategy to drive revenue, retain customers, and decrease marketing spend. Starbucks Mobile …

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