A Guide to finding a Marketing/Advertising Job in Canada

There are a lot of great guides and discussions on landing a Marketing/Advertising job, switching industries, finding the best type of job. I felt there’s a gap in guides for new graduates and/or recent immigrants with experience. I have two goals here: Help recent graduates from university/college programs with 0 experience in the marketing/advertising industryHelp international students/ new immigrants who have moved to Canada and lack “Canadian Experience” but have some experience from their home country. I developed this guide after talking to hundreds of students and having had to apply for a jobs when I graduated. I tweet about this …

Small Business Survival: The Essentials

SMB’s have been decimated with the current economic conditions. How can small businesses survive? they can recover by learning from the bigger companies, doubling down on what makes them unique, embracing digital technology and marketing, and of course, never losing focus. The exact number of small businesses that have permanently closed is 40%. Unlike large businesses, SMB’s don’t have large cash reserves, easy access to credit form banks, or the option to raise capital from shareholders. Learning from the titans and implementing their methods at a much smaller scale is an easy way to compete with large corporations while also setting small …

Dan Loeb Activist Investor Letters

Why I read activist investor letters? Activist investors are known to put mismanaged companies “in their place”. They are very interesting from a business strategy perspective. If I were an “owner” I would definitely be addressing employee’s who mismanaged my company in a similar method, but on the other hand as a business operator these letters give a good perspective on missteps companies and management takes while running a company. The metrics that are called out on the letters are levers that can be improved or leveraged for growth or the highest ROI. The numbers to keep an eye on …

List of Mergers and Acquisitions by Big Tech

Amazon, Apple, Facebook, Google and other big technology firms have benefited greatly from very strategic mergers and acquisitions. These companies have strategic MOATs that drive valuation The Network Effect. The network effect is one of the most powerful competitive advantages, and it is also one of the easiest to spot. The network effect occurs when the value of a particular good or service increases for both new and existing users as more people use that good or service (Instagram or Whatsapp when acquired by Facebook)Low Production Cost: Companies that can deliver their goods or services at a low cost, typically due to economies …

Palantir’s Marketing and Growth Strategy, the secret to 15 Billion Dollar data firm.

Some of the most interesting and underrated businesses operate in industries that are unknown to the mass public. Palantir Technologies was the brainchild of Peter Thiel and some members of the Paypal mafia. They went public on September 30, 2020, valued at 20+ Billion dollars. So how did this relatively unknown company achieve such a high valuation without being known by most of the population? Without traditional marketing or sales teams, Palantir has a well-oiled target market, product, and growth strategy. Palantir (from their S-1 filling) sells powerful data and analytics software to governments and enterprises around the world. The …

News Media and Big Tech – the ultimate frenemies.

It’s not hidden knowledge that big tech companies were once the presses star child now turned frenemy. In the early 2000s big tech companies were held in high regard by media organizations (for the most part), their data, privacy and monetization practices were not questioned but their success stories were flaunted by News organizations. Executives and management at these news companies never saw it coming. Bigtech was slowing gobbling away the very profitable digital pie that was ever growing. But apart from that, it was devaluing news content essentially moving the attention of readers to one or two spots on the …

Importance of Newspapers and how newspapers changed the world

Imagine living in rural city in 1945, people you know have gone to war – you wake up in the morning and find out everything that happened by reading the local newspaper. It was the Twitter, Instagram, Facebook and Google of the time, newspapers were the life blood of society. There are, of course, still newspapers in circulation today, but we don’t depend on them to stay connected and up to date in the same way we did in the 20th Century. For the average reader during the WWI era, newspapers were the best and most reliable option for up to …

Feedback: Giving, Receiving, Frameworks and a lesson from Bill Gates

Ask for a slap in the face. If you show somebody a piece of your work and you ask them ‘What do you think?’, they will probably say it’s okay because they don’t want to offend you. Next time, instead of asking if it’s right, ask them what’s wrong. They may not say what you want to hear, but the chances are they will give you a truthful criticism. Truth hurts, but in the long run It is better than a pat on the back. The one thing that I keep trying to improve on is giving and receiving feedback. It is …

Web Stories the new format for all sites, increase revenue and engagement

Stories the future of the web. Another major tech company introduces “stories” to their mix of formats. Linkedin, the Facebook of the business world. It’s become a spot for humble bragging, shallow thinking, ego stroking – basically a professional version of Facebook.  The story was first popularised by Snapchat, and the quickly “adopted” by Facebook (Instagram) and everyone else. Stories are thoughts and moments happening in the “now” – since stories disappear after 24 hours, it’s the perfect format for “you should quickly skim this”, on the other hand posts are moments you don’t want to forget.   In the words LinkedIn’s former …

Why everyone should understand business strategy

The best way to learn business is building a business When talking to many mid-level Digital Marketing “professionals”, one thing is clear, a good number don’t understand how businesses operate. It could be the problem caused by “specialization”. Historically, the Brand Manager was the Marketing professional that understood the whole business or atleast good brand managers understood that. As the advertising industry goes all in on digital, jobs are now focused on platform usage, achieving vanity metrics and reporting to clients/upper management. The problem with not understanding overall business strategy results in ineffective results. Not getting the best return on investment and …

The new news model and saving the journalist.

Working for a traditional media company often has one thinking, did I choose the most challenging industry to work in? The one thing that is not dead is the need for good journalism. I know A.G Sulzberger, publisher of the New York Times does not like using content and journalism interchangeably. Fair point. Journalism is a content genre, a very important one.   I’ve read hundreds of articles about how news is dying… The business model is dying, but Journalism is still thriving, in this essay I will try explaining how Journalism can survive and what I think the future looks …

Why I spent over $500 on Starbucks this summer

As I sat down to add how much I spent this quarter, I was shocked at my second highest recurring expense. Starbuck Coffee☕ I have tried most of the drinks on the menu. I plan on discussing how Starbucks uses it’s CRM, digital, loyalty, experiential marketing, and rewards strategy to drive revenue, retain customers, and decrease marketing spend. Starbucks Mobile App The Starbucks app has got to be one of the most refined and easy to use mobile apps, it’s faster than the McDonalds, Tim Hortons, and Bubble Tea apps on my phone. The “Starbucks experience” is the exact same …

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