Guides

This page is a collection of guides on various marketing and technology-related topics. It contains mostly in-depth commentary and practical examples

A Guide to finding a Marketing/Advertising Job in Canada

Guides / 15 minutes of reading

There are a lot of great guides and discussions on landing a Marketing/Advertising job, switching industries, finding the best type of job. I felt there’s a gap in guides for new graduates and/or recent immigrants with experience. I have two goals here: Help recent graduates from university/college programs with 0 experience in the marketing/advertising industry Help international students/ new immigrants …

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Small Business Survival: The Essentials

Guides / 5 minutes of reading

SMB’s have been decimated with the current economic conditions. How can small businesses survive? they can recover by learning from the bigger companies, doubling down on what makes them unique, embracing digital technology and marketing, and of course, never losing focus. The exact number of small businesses that have permanently closed is 40%. Unlike large businesses, SMB’s don’t have large …

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