Strategy

I cover and analyze various companies and their products, marketing, and business strategies. Lessons from the visionaries and leaders who transformed companies into behemoths.

Palantir’s Marketing and Growth Strategy, the secret to 15 Billion Dollar data firm.

Some of the most interesting and underrated businesses operate in industries that are unknown to the mass public. Palantir Technologies was the brainchild of Peter Thiel and some members of the Paypal mafia. They went public on September 30, 2020, valued at 20+ Billion dollars. So how did this relatively unknown company achieve such a high valuation without being known …

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Why everyone should understand business strategy

The best way to learn business is building a business When talking to many mid-level Digital Marketing “professionals”, one thing is clear, a good number don’t understand how businesses operate. It could be the problem caused by “specialization”. Historically, the Brand Manager was the Marketing professional that understood the whole business or atleast good brand managers understood that. As the …

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Why I spent over $500 on Starbucks this summer

As I sat down to add how much I spent this quarter, I was shocked at my second highest recurring expense. Starbuck Coffee☕ I have tried most of the drinks on the menu. I plan on discussing how Starbucks uses it’s CRM, digital, loyalty, experiential marketing, and rewards strategy to drive revenue, retain customers, and decrease marketing spend. Starbucks Mobile …

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